The Microtel Inn and Suites® by Wyndham in Estevan, Saskatchewan, is a double success story.
First, the Microtel Estevan was the inaugural project developed, constructed and operated by MasterBUILT® Hotels — a company established in April 2011 when long-time friends Marc Staniloff of Superior Lodging Corp. and Jay Westman of Jayman MasterBUILT® joined forces to launch the Microtel by Wyndham® hotel brand across Canada. The Microtel Estevan would become the showcase for MasterBUILT® Hotels which worked hand-in-hand with Wyndham Hotel Group to deliver a prototype hotel that would not only elevate the Microtel brand standard, but redefine the Canadian limited service hotel landscape forever. Within just 18 months of the opening of Estevan, three more Microtel hotels have opened their doors with another five hotels actively in construction and an additional 15 anticipated to open by 2016.
The second success is what has earned Superior Lodging the status of the second largest developer/owner of hotels in Canada (as ranked by Lodging News): delivering exceptional results. In the first year of operations, the Microtel Estevan achieved an occupancy rate in excess of 80 per cent, an Average Daily Rate (ADR) that exceeded $136, the #2 market position as measured by RevPAR penetration, and the #1 guest rating on TripAdvisor — all of this against a staunch competitive set that includes established brands and several newer hotels opened in recent years.