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Build enduring relationships

We believe in the value of enduring relationships that are built on open and honest communication, complete transparency, mutual respect, integrity, loyalty, compassion and trust.

Proof
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Build enduring relationships

The proof:

Many of our key partnerships and affiliations have lasted for decades, through the ups and downs of the markets. We have an outstanding lender and owner network that continue to invest in new hotels with us. And we're respected as a great company to work for and to work with.

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Sound financial planning

We balance entrepreneurial spirit with discipline, focus and experience — taking care of every dollar invested as if it were our own.

Proof
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Sound financial planning

The proof:

As the only hotel brand owner in Canada that truly partners with its franchisees, Superior Lodging has invested tens of millions of its own capital in franchisee promoted development deals. As an active investment partner, we have helped countless owners develop financially successful hotels leveraging our proven planning methods and disciplined investment strategies.

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Deliver WOW

We are passionate about going beyond what is expected of us every moment in order to be great for our customers, our co-workers, our partners, our vendors and our investors.

Proof
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Deliver WOW

The proof:

In 2007, a Super 8® within the Superior Lodging portfolio was named Best New Construction of the Year, and another Super 8® within the Superior Lodging portfolio was recognized as having the highest revenue per available room (RevPAR) growth across all Wyndham flags worldwide.

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Do more with less

We add value for our investors, our partners and our co-workers by focusing on what matters most — embracing change, rolling up our sleeves and working together as a cohesive team to get the job done in the most efficient and effective way possible.

Proof
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Do more with less

The proof:

When a key senior employee had to undergo an emergency medical procedure and would be off on extended medical leave for 2 months, finding a temporary replacement was never a consideration. Without hesitation, several of our employees stepped in to take on the extra workload and ensure that the ball wasn’t dropped with our partners on time sensitive financing and budgeting projects.

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Embrace and drive change

We not only embrace change, we encourage it, drive it and thrive on it. We know that we must never accept or become comfortable with the status quo.

Proof
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Embrace and drive change

The proof:

Never wanting to rest on our past successes, in April 2011 Superior Lodging established MasterBUILT® Hotels to develop 75 new Microtel Inn & Suites® by Wyndham over the next 25 years.

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Positive team and family spirit

We are more than just a team. We are a family that cares deeply for, respects, listens to, and openly values the opinions of each other.

Proof
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Positive team and family spirit

The proof:

Every year we hold “Care Week” at our corporate office and our hotels. This is a week where we celebrate the efforts and commitment of our team with random acts of kindness and special recognition. Many of our employees tell us they look forward to this week more than Christmas.

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Get ‘er done!

We believe that ‘perfection’ is an unachievable quest that stifles progress. We believe in the talent and positive intentions of our team members so we empower them to take initiative and use their own good judgment to make unencumbered decisions. Everyone makes the occasional mistake. Our people learn from them without sacrificing progress or the bigger picture result.

Proof
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Get ‘er done!

The proof:

We struggled finding a single shining example of our get ‘er done spirit, because in reality, it happens every day and in everything we do at Superior Lodging.

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Care like crazy

We constantly try to make decisions and carry out actions that will positively benefit people’s lives and the world we live in.

Proof
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Care like crazy

The proof:

We meaningfully give back to the communities we do business in by providing our employees with three paid volunteer days every year so they can give their time and energy to the causes they believe in.

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Pursue growth and learning

We surround ourselves with people who want to keep learning and developing new skills and experiences that make them, and our company, better.

Proof
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Pursue growth and learning

The proof:

We provide annual leadership training for managers and high performers and also offer subsidies for employees to pursue their own professional development.

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Create and have fun

We are not, nor do we want to become, one of those big companies that feel corporate and boring. We demand that our company have a unique and memorable personality that makes life more fun and interesting for everyone.

Proof
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Create and have fun

The proof:

We have a self-organized social committee (we call it the “Fun Committee”) whose mandate is to bring our people together on a regular basis for events that range from pure fun to educational, and the company matches the financial contributions from each employee on a monthly basis.