Superior continues to expand hotel holdings across Canada
Marc Staniloff, president and CEO of Superior Lodging Corp, has completed a partnership with Waramaug Hospitality Canada that allowed Superior to purchase the master license rights to Travelodge Canada from Holloway Lodging Corp of Halifax.
The deal gives Staniloff 250 hotels across Canada under his guidance, a huge increase from his 1992 start in the hospitality business when he acquired the territorial development agreement for Super 8, a brand he has established as one of the most predominant in Canada.
Staniloff comes by his hardworking entrepreneurial spirit from his father Coleman. A dentist by profession, the energetic businessman and his partners owned Budget Rent A Car, the Pepsi Bottling rights and a number of real estate ventures. That meant Marc worked all through his high school and University of Calgary years, starting his days by opening the car rental location.
Marc’s own sons are also business-minded. Alex, who is living in Hong Kong to obtain an international MBA and learning Chinese, has opened a Japanese/Mexican fusion restaurant called Chino, while Corbin has begun a career in real estate in Toronto.
When Staniloff became involved with Super 8 it had five Canadian locations. Today there are 136 open under franchise agreements and more are being built. The brand is now under the stewardship of Wyndham Hotels, the largest and most diverse hotel company in the world with 16 brands and 7,400 hotel properties.
Superior Lodging is one of the leading development partners of Wyndham and its long-standing relationship provides the Calgary-based company with unparalleled access to Wyndham’s resources and a unique competitive position within the Canadian hotel market.
Superior Lodging also holds the master territorial development rights to Wingate by Wyndham and Microtel Inn & Suites by Wyndham, prominent brands within the company’s portfolio. There are three Wingate hotels in Canada and another two are in development.
In 2011, Staniloff, Jay Westman, chairman of Jayman MasterBuilt, and Calgary oilman Ric Peterson became partners in MasterBUILT Hotels to focus on the development and operation of Microtel Inn & Suites within Canada. They’ve committed to opening 75 properties over the next 25 years.
It is a rapidly growing chain of “all new construction” limited service hotel concept with more than 300 in operation. Nine locations are already open in Canada and another 12 are in development.
Staniloff and Jayman also founded Superior MasterBUILT, which is building the Marriott Residence Inn and Courtyard by Marriott that will provide 225 rooms to the new southeast district of Seton. Land adjacent to these is under contract for a planned Microtel Inn & Suites, which means Superior MasterBUILT Hotels will have the only hotel properties in the community serving the South Campus Hospital.
Staniloff is ably assisted by chief operating officer Eric Watson and chief financial officer Samantha Charlesworth and the rest of his head office staff who are looking forward to expanding the hotel presence, including the new Travelodge brand, through acquisition, development and conversion of existing properties.
While he’s a busy entrepreneur, the hospitality industry doesn’t take all of Staniloff’s time. He’s always had a passion for cars and enjoys being involved in his WS Automotive Group and playing a lot of golf.
He took members of his WPO to the 2015 Masters and has joined the organizing committee of the Rockyview Hospital Golf Tournament, co-sponsored by Jay Westman and David Duckett of Plains Midstream, that promises to be this city’s premier tournament.