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A Family History Continues with the Opening of Super 8 Mont-Laurier Quebec


September 22 - Calgary, AB: Superior Lodging Corp., the master territorial developer of Super 8 Hotels  in Canada for the past 2 decades, is pleased to officially welcome the newest hotel to the Super 8 brand in Canada.

“We are delighted to welcome the 7th Super 8 to Quebec and the 129th to the collection of Super 8 locations across the country. The Sabourin family have been in the lodging business since the 1940s. Choosing Super 8 as the brand to flag their new hotel, rebuilt after an electrical fire, is testimony to the power and reputation of this iconic brand in Canada,” said Marc Staniloff, President + CEO, Superior Lodging Corp.

Back in the 1940's, the hotel site was a simple gas bar with a few cabins on what is now known as Highway 117 from Montreal to Northern Ontario. It became a Motel in the 1970's when it was bought by the Sabourin family and a restaurant and pool were added. Jonathan Sabourin, opened a brewery inside the hotel area in 2000 and purchased the motel from his parents in 2009. An electrical fire that could not be contained took down the restaurant and brewery on January 18, 2013.

Watching one’s life’s work go up in flames is beyond an emotional experience. So many worries go through one’s mind, but we knew we would rebuild”, says Claudie Sabourin who is the marketing genius behind the new venture. “We were able to rebuild the brewery across the street almost immediately. Insurance challenges relative to the hotel caused us some hurdles, but we persevered and were able to secure financing to build a new four story hotel. Super 8 was our band of choice due to its very positive image in Quebec and the remarkable support from many including Superior Lodging Corp and the Super 8 brand.  Especially noteworthy was the experience contributed by Lyne Malenfant of the Lixi Group who own and operate 5 other Super 8s in the province. We had a soft opening in late June of this year to ready for a busy tourist season and are enjoying strong regional corporate business already”.

The hotel boasts access to outdoor recreation at key points of interest including Montagne du Diable, Golf de la Lievre and Reservoir du Baskatong. The 58 unit hotel which is 100% non-smoking is on the banks of the Lievre River and offers pet friend accommodations, complimentary WiFi and Super 8s signature SuperStart Breakfast. Guests can enjoy a fitness centre complete with hot tub. Contemporary guest rooms offer a work space, 40 inch flat screen HDTV, microwave and mini-refrigerator. Efficiency suites are available for extended stays. A meeting room for up to 30 people, business centre, free large- vehicle parking and electric car chargers are also features of this hotel.

With 129 Super 8 locations in Canada, the brand will see another new-build hotel open later this year in Hardisty, AB with Canmore AB scheduled to open in 2017. “We continue to be a great choice for new- builds or hotel conversions under a Master Territorial Franchise Development agreement held by Calgary-based, Superior Lodging Corp.”, says Nigel Lucas, VP, Franchising + Development. “Superior Lodging Corp takes an enormous amount of pride in the accomplishments of both the single owner- operator and the multi-property owners and operators and salute them in their achievements. Super 8 franchisees' commitment to continuous achievement ensures a solid basis upon which we continue to locate new development opportunities throughout Canada”. The North American reservations system, Wyndham Rewards program and competitive rates are enjoyed by franchisees and consumers alike”. Further details on rates and locations can be found at

About Superior Lodging Corp:
Superior Lodging Corp. is  a privately  owned, hotel  development and investment company  that  ranks as the industry leader in hotel development in Canada. In its two+ decades of industry leadership, Superior has been integral in planning, developing, financing and managing over 190 hotels and $1 billion in real estate assets with a specific focus on branded limitedā€service hotels. Our Canadian collection of hotel brands includes: Super 8, Travelodge Canada including Thriftlodge, Microtel Inn & Suites by Wyndham, Marriot Courtyard, Marriot Residence Inn, Holiday Inn Express and JMarc Suites.